What Grabs Your Attention?
Ever wondered why your favourite cereal is always at eye level in the supermarket? It’s not just luck - it’s cold, hard cash. Manufacturers pay big bucks to make sure their products catch your eye first. Those prime positions on the shelves aren’t just about convenience; they’re about strategy.
The chips on special at the end of the aisle you didn’t plan on buying or the innocent looking Caramello Koala at the staffed checkout, yeah, they’ve paid their way into your shopping trolley!
That’s different to my local $2 shop that is a 5-minute stroll from my place. It’s the kind of place where everything’s crammed in like a sardine can, and finding something as simple as a pack of balloons feels like a quest for the Holy Grail. You might stumble upon them wedged between a random assortment of knick-knacks, with no rhyme or reason to the placement.
If I can’t find something (okay, when I can’t 😱) I ask the Chinese lady at the counter. This invariably starts a bit of a commotion between her and her colleague, not because they think I’m totally useless (I hope not). They seem to argue where the item is. Eventually we find it, which all adds to the quirky experience of the store!
Comparing major supermarkets to my local $2 shop got me thinking about line of sight and what grabs your attention in your role.
Is it the urgent tasks, whoever is shouting the loudest, or the easy-to-tick-off jobs?
Maybe it’s something else…
But where does the big-picture stuff fit in? The strategic high-impact work that might be somewhat complex to achieve but really makes a difference.
Without a clear line of sight to it, it’s likely to get deferred, shoved to the back, just like those balloons. For some, it’s forgotten as out of sight out of mind leaves it to not be getting done at all…
This is exactly why my clients have a process to keep their high-impact work top of mind every single week.
Yet, for them, it wasn’t always like that. They’ve been where you are - overwhelmed, buried in the urgent, drowning in busyness…
Before they could even think about focusing on the important stuff, they had to make space for it. Not by adding more hours to the day, but by reclaiming the time they already have.
The transformation here is refining how you work underpins getting real consistent results, realising career aspirations, and finally feeling a bit calmer and a lot less stressed.
If you’re ready to stop letting the urgent push the important off the shelf, reach out. Let’s chat about how you can hit your goals each week.